Hotel marketing
Digital Marketing
Our Marketing & Communications team ensures your digital visibility and builds a personalised image for your establishment...
To optimise the e-marketing of your establishment, we ensure the digital visibility and communication of your hotel. Our aim is to increase direct bookings by broadcasting a consistent marketing image that is seen by as many people as possible.
We have a team of hotel marketing and communication experts on hand to help you with all the issues related to this field. Our team is split into 2 strategic areas to offer you a global and personalised service.
The Digital Marketing Division which increases your establishment's presence and visibility on the Internet through a number of actions:
- Audit of your digital presence and personalised recommendations
- Redesign of your website or creation of a new customised site
- Maintaining and updating your website
- Optimising your referencing with SEO & SEA campaigns
- Creation of targeted ads
- Managing your CRM (customer relations platform)
- Sending a quarterly report
Communication Department which develops a personalised image and promotes your establishment through strategic actions:
- Audit of your marketing strategy and personalised recommendations
- Overhaul the positioning and branding of your establishment
- Global management of your social networks (Facebook, Instagram and TikTok)
- Management of influencer collaborations and marketing partnerships
- Creating content for your social networks and website
- Creating print content for your establishment
- Organising photo shoots
- Sending a quarterly report